Content marketing has been picking up speed in the online marketing world for some time now. One of the best things you can do from an online marketing standpoint is have a business blog. Here are some questions to ask yourself about your business goals to help determine if having a business blog is right for you.
Do you want to attract more customers online?
If so, you can create blog content that will appeal to your target audience. All you have to do is identify who your target audience is and what their interests are. Once you have done that, you can create blog topics that will attract an audience that will not only be interested in your content, but interested in what your business has to offer.
Do you want to increase leads and sales on your website?
Each piece of blog content can end in a subtle call to action that turns your blog readers into leads or customers. If you have a business that makes social analytics software, your blog content can focus on social media tutorials, trends, and best practices. Then conclude each post with an invitation to sign up for a free trial of your analytics software.
Do you want more content to share on social media?
If you’re struggling with what to share on social networks like Facebook, Twitter, and Google+, then blog content is the answer. Your fans and followers will enjoy shares linking to blog content vs. sales pages or advertisements. Best of all, they are likely to share that blog content with their connections as well, leading to more online exposure for your business.
Do you want a stronger presence search?
It’s not a secret anymore. Google loves quality content. So much so that they have been developing algorithms to flush out the low-quality content online and replace it with websites with quality content. If you want to have a better reputation with Google, you will want quality blog content.
Do you want to rank for more keywords in search?
Speaking of a stronger presence in search, having lots of blog content gives you the chance to rank for more keywords in search results. And you never know when even a non-promotional piece of content will bring lots of search traffic to your website. Traffic that converts into leads and customers.
What’s next?
If you’ve answered yes to these questions, then you should definitely consider adding a blog to your business website today. And to learn more about how having quality content can help your business, be sure to sign up for my newsletter in the orange box above this post.
